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1

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Ailawadi, Kusum L., Farris, Paul W.

Journal:

Journal of Retailing

Year:

2017

Language:

english

File:

PDF, 2.37 MB

english, 2017

2

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder

Kusum Ailawadi, Paul Farris and Mark Parry

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 225 KB

english, 1997

3

Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio

Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 721 KB

english, 1994

4

Market power and performance: A cross-industry analysis of manufacturers and retailers

Kusum L. Ailawadi, Norm Borin, Paul W. Farris

Journal:

Journal of Retailing

Year:

1995

Language:

english

File:

PDF, 2.13 MB

english, 1995

5

Measurement of Antipyretic Activity of Ibuprofen and Paracetamol in Children

Sheth, U. K., Gupta, Kusum, Paul, Teresa, Pispati, P. K.

Journal:

Journal of Clinical Pharmacology

Year:

1980

Language:

english

File:

PDF, 442 KB

english, 1980

6

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder

Ailawadi, Kusum, Farris, Paul, Parry, Mark

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 716 KB

english, 1997

7

Getting MultiâChannel Distribution Right || Augmenting the Distribution Mix: Digital Channels and Own Bricks and Clicks

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 287 KB

2020

8

Market share and ROI: Observing the effect of unobserved variables

Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry

Journal:

International Journal of Research in Marketing

Year:

1999

Language:

english

File:

PDF, 109 KB

english, 1999

9

Structural Analysis of Models with Composite Dependent Variables

Paul W. Farris, Mark E. Parry and Kusum L. Ailawadi

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 636 KB

english, 1992

10

Structural Analysis of Models with Composite Dependent Variables

Farris, Paul W., Parry, Mark E., Ailawadi, Kusum L.

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 1.22 MB

english, 1992

11

Prediction and Analysis of Surface Hydrophobic Residues in Tertiary Structure of Proteins

Malleshappa Gowder, Shambhu, Chatterjee, Jhinuk, Chaudhuri, Tanusree, Paul, Kusum

Journal:

The Scientific World JOURNAL

Year:

2014

Language:

english

File:

PDF, 3.78 MB

english, 2014

12

Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio

Ailawadi, Kusum L., Farris, Paul W., Parry, Mark E.

Journal:

Journal of Marketing

Year:

1994

File:

PDF, 1.52 MB

1994

13

Getting MultiâChannel Distribution Right || Middlemen in Today's Channel Ecosystem and Their Functions

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 324 KB

2020

14

Getting MultiâChannel Distribution Right || Root Causes of Channel Conflict

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 404 KB

2020

15

Pediatric Sepsis DefinitionâA Systematic Review Protocol by the Pediatric Sepsis Definition Taskforce

Menon, Kusum, Schlapbach, Luregn J., Akech, Samuel, Argent, Andrew, Chiotos, Kathleen, Chisti, Mohammod Jobayer, Hamid, Jemila, Ishimine, Paul, Kissoon, Niranjan, Lodha, Rakesh, Oliveira, ClÃ¡udio Fla

Journal:

Critical Care Explorations

Year:

2020

File:

PDF, 945 KB

2020

16

Luteolin 7-O-(6″-O-malonyl)-β-d-glucoside and trans-chlorogenic acid: Oviposition stimulants for the black swallowtail butterfly

Paul Feeny, Kusum Sachdev, Lorraine Rosenberry, Maureen Carter

Journal:

Year:

1988

Language:

english

File:

PDF, 968 KB

english, 1988

17

ITS region of the rDNA of Pythium rhizosaccharum sp. nov. isolated from sugarcane roots: taxonomy and comparison with related species

Kusum Kumari Singh, Ritta Mathew, Isaac Emmanuel Masih, Bernard Paul

Journal:

FEMS Microbiology Letters

Year:

2003

Language:

english

File:

PDF, 734 KB

english, 2003

18

Pythium campanulatum sp. nov., isolated from the rhizosphere of maize, its taxonomy, ITS region of rDNA, and comparison with related species

Ritta Mathew, Kusum Kumari Singh, Bernard Paul

Journal:

FEMS Microbiology Letters

Year:

2003

Language:

english

File:

PDF, 666 KB

english, 2003

19

Ultrastructural identification of Ia positive dendritic cells in the lactating rat mammary gland

Kusum Joshi, Paul Monaghan, A. Munro Neville

Journal:

Virchows Archiv

Year:

1985

Language:

english

File:

PDF, 869 KB

english, 1985

20

d-(+)-Pinitol, an oviposition stimulant for the pipevine swallowtail butterfly,Battus philenor

Daniel R. Papaj, Paul Feeny, Kusum Sachdev-Gupta, Lorraine Rosenberry

Journal:

Journal of Chemical Ecology

Year:

1992

Language:

english

File:

PDF, 876 KB

english, 1992

21

Oviposition stimulants for the pipevine swallowtail butterfly,Battus philenor(Papilionidae), from anAristolochiahost plant: Synergism between inositols, aristolochic acids and a monogalactosyl diglyceride

Kusum Sachdev-Gupta, Paul P. Feeny, Maureen Carter

Journal:

Year:

1993

Language:

english

File:

PDF, 1.05 MB

english, 1993

22

Profiles and seasonal distribution of airborne fungi in indoor and outdoor environments at a French hospital

Marc Sautour, Nathalie Sixt, Frédéric Dalle, Coralie L'Ollivier, Vitalie Fourquenet, Céline Calinon, Kusum Paul, Stéphanie Valvin, Alix Maurel, Serge Aho, Gérard Couillault, Claire Cachia, Odile Vagne

Journal:

Science of The Total Environment

Year:

2009

Language:

english

File:

PDF, 265 KB

english, 2009

23

The Obesity Paradox and Weight Loss

Jonathan Myers, Kusum Lata, Shilpy Chowdhury, Paul McAuley, Nikhil Jain, Victor Froelicher

Journal:

The American Journal of Medicine

Year:

2011

Language:

english

File:

PDF, 346 KB

english, 2011

24

OBESITY PARADOX: INFLUENCE OF AGE AND WEIGHT CHANGES ON ALL-CAUSE MORTALITY

Kusum Lata, Paul McAuley, Jonathan Myers, J. Pittsley, Victor Froelicher

Journal:

Journal of the American College of Cardiology

Year:

2010

Language:

english

File:

PDF, 122 KB

english, 2010

25

Functional characterization of Helicobacter pylori TlyA: Pore-forming hemolytic activity and cytotoxic property of the protein

Lata, Kusum, Paul, Karan, Chattopadhyay, Kausik

Journal:

Biochemical and Biophysical Research Communications

Year:

2014

Language:

english

File:

PDF, 1.09 MB

english, 2014

26

Alcohol Consumption Decreases Rat Hepatic Creatine Biosynthesis Via Altered Guanidinoacetate Methyltransferase Activity

Kharbanda, Kusum K., Todero, Sandra L., Moats, Jordan C., Harris, Ryan M., Osna, Natalia A., Thomes, Paul G., Tuma, Dean J.

Journal:

Alcoholism: Clinical and Experimental Research

Year:

2014

Language:

english

File:

PDF, 303 KB

english, 2014

27

A Prospective Multicenter Study of Adrenal Function in Critically Ill Children

Menon, Kusum, Ward, Roxanne E., Lawson, Margaret L., Gaboury, Isabelle, Hutchison, James S., Hébert, Paul C.

Journal:

American Journal of Respiratory and Critical Care Medicine

Year:

2010

Language:

english

File:

PDF, 84 KB

english, 2010

28

Detection of Mycobacterium tuberculosis Genome in Vitreous Fluid of Eyes with Multifocal Serpiginoid Choroiditis

Bansal, Reema, Sharma, Kusum, Gupta, Amod, Sharma, Aman, Singh, Mini P., Gupta, Vishali, Mulkutkar, Samyak, Dogra, Mohit, Dogra, Mangat R., Kamal, Shivali, Sharma, Surya Parkash, Fiorella, Paul D.

Journal:

Year:

2015

Language:

english

File:

PDF, 2.18 MB

english, 2015

29

Opportunities for improving the efficiency of paediatric HIV treatment programmes

Revill, Paul A., Walker, Simon, Mabugu, Travor, Nathoo, Kusum J., Mugyenyi, Peter, Kekitinwa, Adeodata, Munderi, Paula, Bwakura-Dangarembizi, Mutsawashe, Musiime, Victor, Bakeera-Kitaka, Sabrina, Nahi

Journal:

Year:

2015

Language:

english

File:

PDF, 316 KB

english, 2015

30

Chloritization and its bearing on uranium mineralization in Madyalabodu area, Cuddapah district, Andhra Pradesh

Basu, Himadri, Prakash, Kusum, Kumar, K. Mahendra, Thirupathi, P. V., Paul, A., Pandit, S. A., Chaki, A.

Journal:

Journal of the Geological Society of India

Year:

2014

Language:

english

File:

PDF, 1018 KB

english, 2014

31

Successful Treatment of Rifampicin-resistant Intraocular Tuberculosis

Sharma, Kusum, Bansal, Reema, Sharma, Aman, Gupta, Amod, Fiorella, Paul D.

Journal:

Ocular Immunology & Inflammation

Year:

2015

Language:

english

File:

PDF, 283 KB

english, 2015

32

Role of defective methylation reactions in ethanol-induced dysregulation of intestinal barrier integrity

Thomes, Paul G., Osna, Natalia A., Bligh, Sarah M., Tuma, Dean J., Kharbanda, Kusum K.

Journal:

Biochemical Pharmacology

Year:

2015

Language:

english

File:

PDF, 2.32 MB

english, 2015

33

The Host Response to Adenovirus, Helper-dependent Adenovirus, and Adeno-associated Virus in Mouse Liver

McCaffrey, Anton P, Fawcett, Paul, Nakai, Hiroyuki, McCaffrey, Ramona L, Ehrhardt, Anja, Pham, Thu-Thao T, Pandey, Kusum, Xu, Hui, Feuss, Sally, Storm, Theresa A, Kay, Mark A

Journal:

Molecular Therapy

Year:

2008

Language:

english

File:

PDF, 396 KB

english, 2008

34

Tyramine from the leaves of wild parsnip: a stimulant and synergist for oviposition by the black swallowtail butterfly

Carter, Maureen, Sachdev-Gupta, Kusum, Feeny, Paul

Journal:

Physiological Entomology

Year:

1998

Language:

english

File:

PDF, 186 KB

english, 1998

35

Enrollment of intensive care unit patients into clinical studies: A trinational survey of researchersʼ experiences, beliefs, and practices*

Cook, Deborah J., Blythe, David, Rischbieth, Amanda, Hebert, Paul C., Zytaruk, Nicole, Menon, Kusum, Erikson, Simon, Fowler, Robert, Heels-Ansdell, Diane, Meade, Maureen O.

Journal:

Critical Care Medicine

Year:

2008

Language:

english

File:

PDF, 250 KB

english, 2008

36

An evidence-based threshold for thrombocytopenia associated with clinically significant bleeding in pediatric intensive care unit patients*

Moorehead, Paul C., Cyr, Janelle, Klaassen, Robert, Barrowman, Nicholas J., Menon, Kusum

Journal:

Pediatric Critical Care Medicine

Year:

2012

Language:

english

File:

PDF, 228 KB

english, 2012

37

Creatine Supplementation Does Not Prevent the Development of Alcoholic Steatosis

Ganesan, Murali, Feng, Dan, Barton, Ryan W., Thomes, Paul G., McVicker, Benita L., Tuma, Dean J., Osna, Natalia A., Kharbanda, Kusum K.

Journal:

Alcoholism: Clinical and Experimental Research

Year:

2016

Language:

english

File:

PDF, 441 KB

english, 2016

38

Gene Xpert MTB/RIF assay for the diagnosis of intra-ocular tuberculosis from vitreous fluid samples

Sharma, Kusum, Gupta, Vishali, Sharma, Aman, Singh, Ramandeep, Sharma, Megha, Aggarwal, Kanika, Bansal, Reema, Fiorella, Paul D., Prakash, Surya, Gupta, Amod

Journal:

Year:

2016

Language:

english

File:

PDF, 542 KB

english, 2016

39

The age of blood in pediatric intensive care units (ABC PICU): study protocol for a randomized controlled trial

Tucci, Marisa, Lacroix, Jacques, Fergusson, Dean, Doctor, Allan, Hébert, Paul, Berg, Robert A., Caro, Jaime, Josephson, Cassandra D., Leteurtre, Stéphane, Menon, Kusum, Schechtman, Kenneth, Steiner, M

Journal:

Year:

2018

Language:

english

File:

PDF, 1.46 MB

english, 2018

40

Chronic Alcohol Exposure Alters Circulating Insulin and Ghrelin Levels: Role of Ghrelin in Hepatic Steatosis

Rasineni, Karuna, Thomes, Paul G, Kubik, Jacy L, Harris, Edward Noel, Kharbanda, Kusum K, Casey, Carol A

Journal:

American Journal of Physiology - Gastrointestinal and Liver Physiology

Year:

2019

Language:

english

File:

PDF, 1.01 MB

english, 2019

41

Lipophagy and Alcohol-Induced Fatty Liver

Yang, Li, Yang, Changqing, Thomes, Paul G., Kharbanda, Kusum K., Casey, Carol A., McNiven, Mark A., Donohue, Terrence M.

Journal:

Frontiers in Pharmacology

Year:

2019

Language:

english

File:

PDF, 1.95 MB

english, 2019

42

Lysosome and proteasome dysfunction in alcohol-induced liver injury

Donohue, Terrence M., Osna, Natalia A., Kharbanda, Kusum K., Thomes, Paul G.

Journal:

Year:

2019

File:

PDF, 1.45 MB

2019

43

Getting MultiâChannel Distribution Right || Distribution Channels Today

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 209 KB

2020

44

Getting MultiâChannel Distribution Right || Push, Pull, and Total Channel Performance

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 232 KB

2020

45

Getting MultiâChannel Distribution Right || Harnessing the Power of Price and Price Promotions

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 251 KB

2020

46

Getting MultiâChannel Distribution Right || Front Matter

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 184 KB

2020

47

Getting MultiâChannel Distribution Right || Summary

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 287 KB

2020

48

Getting MultiâChannel Distribution Right || Metrics for Intensity and Depth of Distribution Coverage

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 542 KB

2020

49

Getting MultiâChannel Distribution Right || The Sources and Indicators of Power in the Channel

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 359 KB

2020

50

Getting MultiâChannel Distribution Right || Using Velocity Graphs to Guide Sustainable Distribution Coverage

Ailawadi, Kusum L., Farris, Paul W.

Year:

2020

File:

PDF, 311 KB

2020